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‘What do you think of YouTube forsaking pre-roll spots for overlay ads that appear below select clips?”
In the end, consumers will vote with their clicks. If enough click through, then it was a success. —Stewart Owen, Chief Strategic Officer, mcgarrybowen, New York
Anything is better than pre-roll. If YouTube elected to burn images directly onto my retina, that would be better than being forced to watch something you don’t want to watch just to watch something you do want to watch.
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