Just Asking

I answered once and for all the ‘Google: Friend or Foe?’ question. For all their early mistakes in alienating agencies, they now seem to be putting their muscle behind solutions that will help solve the consumer-engagement problem and help agencies create more value. Seeing 31 inner-city high schools’ 300 students participate in [Advertising Futures] that educates them about the advertising business was most important. At the beginning of the day I asked how many people had considered a career in advertising before and a quarter of them raised their hands.