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To dismiss consumer-created content as a fad is to dismiss the power of human media. Unfortunately, using human media calls for an entirely new skill set (and there’s nobody to take the media planners to lunch). —Richard Notarianni, ecd, media, Euro RSCG, New York
It’s too soon to tell. We’ll have to see how it develops. Every single one of these new media could be a fad. It’s just a manner of which one’s going to stick.
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