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I’ve watched some great snowboarding. But let’s face it. The American TV viewing audience is more loyal to Fox, where they can watch a prepubescent kid sing “Build Me Up Buttercup.” I’m not sure if that’s funny or sad. —Prentice Howe, creative director, Door Number 3, Austin, Texas
I watched the half-pipe to root for Shaun White and Hannah Teter. We’ve worked with both of them on the Mountain Dew account. I also watched a lot of two-man luge.
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