I've watched some great snowboarding. But let's face it. The American TV viewing audience is more loyal to Fox, where they can watch a prepubescent kid sing "Build Me Up Buttercup." I'm not sure if that's funny or sad. —Prentice Howe, creative director, Door Number 3, Austin, Texas
I watched the half-pipe to root for Shaun White and Hannah Teter. We've worked with both of them on the Mountain Dew account. I also watched a lot of two-man luge. I'm not ashamed to admit it because I'm comfortable with my masculinity. —I watched hockey. I watched skiing and I watched skating. It doesn't mean I was watching it on NBC on prime time. That Tucker Carlson guy has a highlights show that's pretty darn good. So if you add up NBC and CNBC and all the others, then yeah, I watched a lot. I haven't ... I'm not such a big skiier or snowboarder myself, so it's not much of a personal interest to me. But ultimately, I think it comes down to not turning the TV on for a fortnight. I have watched everything from bobsled to curling on the Olympics. I don't care how silly the sport is—the fact that the athletes train four years just for that one moment makes for incredibly compelling television. It's also one of the few sporting events left that champions sportsmanship, team and country over individual accomplishments. Which makes Shani Davis and Lindsey Jacobellis' antics all the more annoying. —Funnily enough, I have no TV. I only follow it in the newspaper, and at work, I watch ESPN highlights.