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The spot that made me want to go into advertising was the Volkswagen funeral procession spot DDB did in the 1960s. Perfectly written, cast and produced. I love the fact that Uncle Max left his entire fortune to his Volkswagen-driving nephew. Seems like you could run that spot today and make a whole new generation of ad geeks want to go into this business. —Steve Bassett, creative director, The Martin Agency, Richmond, Va.
Nike’s “Revolution.” Any job that pays you to turn one of the best anti-establishment songs ever written into a branding vehicle for a pair of sweatshop shoes, and stay at The Four Seasons, well… —Glenn Porter, creative director, Grey, New York
Oddly, it was a 1970s Arm & Hammer television spot where they told me I needed their baking soda to deodorize the freezer and clean the bathroom.
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