Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Many years ago, Kevin Kearns and I worked at Arnold [on] HMO Blue Cross in Massachusetts. As part of our offbeat campaign, we created a print ad that played off a person’s fear of bats—the flying kind. Turns out there is a very well organized “friends of the bat” lobby out there, and they inundated Blue Cross with letters protesting the villainous treatment of bats, and demanded that the ad be pulled, which Blue Cross did immediately.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in