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People are patriotic or not. If they are, your message may make them feel manipulated. If they’re not, you alienate them. So, even if we win the “war,” you risk losing the consumer. Only if it is really relevant to the product or service. I did a commercial for McDonnell Douglas about 13 years ago when we were at war, but it was totally relevant to their product. Otherwise, it is too blatantly manipulative.
It seems to me that the advertising industry—when it does it well—does a much better job of bringing to light the courage and sacrifice of our armed forces.
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