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Jordan Gets to Play for RedHawks

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DALLAS Jordan Associates has picked up advertising duties for the Oklahoma RedHawks minor league baseball team, the shop said.

The Oklahoma City agency was awarded the local account without a review. There was no incumbent.

The shop has been charged with providing marketing and public relations services for the team's 100th anniversary season, which begins on April 16. The club is the AAA affiliate of the Texas Rangers.

"Our focus will be on marketing initiatives to help them extend their family entertainment value," agency representative Kevin Nichols said.

The first campaign breaks next week and includes print, radio and billboard components. Spending details were unavailable.