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DALLAS-Creepy and disturbing as usual, artwork by Ed “Big Daddy” Roth is the centerpiece of a new $1 million-plus branding campaign for Arlington, Texas-based Berryman Products via Joiner Rowland Serio in Dallas.
In the tradition of Roth’s famous “Rat Fink” character of the early 1960s, the pioneer of the custom-car scene from California has created the “Chem Tooler,” a hot-rodding cartoon caricature who will appear in advertising and in-store displays for Berryman Products’ flagship “B-12 Chemtool” gas treatment.
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