NEW YORK Unilever's Cosmetics International unit has inked a deal with 19-year-old actress Scarlett Johansson to be the spokesmodel for its Calvin Klein Cosmetics brand.
The young movie star, who gained popularity in her co-starring role as Bill Murray's almost love interest in Lost in Translation, will be the face for a new Calvin Klein fragrance to launch in the fall. Johansson will be featured in a print and TV ad campaign, via KraftWorks in New York, which will be shot next month.
Besides the upcoming Calvin Klein's scent for women, aimed at females ages 18-35, UCI's other fragrance brands include Vera Wang, Nautica, BCBG Max Azria, Chloe, Cerruti and Karl Lagerfeld, in addition to Calvin Klein's Obsession, CK1 and Eternity.
"Scarlett is a talented young force that exudes a sophistication and confidence that is not readily seen today, and she balances it all with a relaxed attitude and a sense of humor," said Kim Vernon, senior vice president of global communications at Calvin Klein.