Job Hunting

While combing through columns of newspaper classifieds may be a thing of the past, the local daily hasn't lost its value to job seekers. This is especially true in smaller markets, where market-research firm Corzen reports that local papers hold the biggest share of online listings. According to Corzen's Online Recruitment Market Share Scorecard for June, newspapers (those not affiliated with CareerBuilder) had a 31.7 percent share of listings in markets below the top 20, ahead of CareerBuilder (28.9 percent), Monster (23.5 percent) and HotJobs (13.7 percent). In the top 20 markets, CareerBuilder and Monster had the most postings—about 30 percent of the market each—with local papers not far behind, with 26 percent of the job ads. "Many of [the papers'] print-job postings are being pushed directly onto online job sites, resulting in dominant market share," says Bob Plummer, director, indicator services at New York-based Corzen.