When Jordan McGrath Case & Partners sold to Euro RSCG Worldwide in January, the agency claimed the deal would give it international capabilities, particularly in healthcare.
Cynics suggested, however, the pact was an attempt by Euro to keep its Procter & Gamble business, which the client was realigning globally. Indeed, when P&G took $75 million in billings from sister shop Euro RSCG Tatham in February, some sounded the death knell for JMCP’s P&G tasks (Era, Bounty and Zest).
Nine months later, agency principal Pat McGrath appears to have proved the critics wrong. His shop has added more than $85 million in new business–a good chunk of it in healthcare–and continues to churn out new work for P&G.
“As fas as [P&G’s] agency renewal is concerned, we’ve been an A+ student,” said McGrath, who does not foresee any shifts from his agency.
Among the wins: a new Glaxo-Wellcome DTC prescription drug with $40-50 million in billings. Glaxo brings to five the number of healthcare clients on JMC&P’s roster. The others: Novartis, SmithKline Beecham, Pharmacia & Upjohn and Align Technology, which is marketing invisible braces for adults under the name Invisalign. TV spots for that new $20 million client are being tested.
JMC&P has also won two pieces of business through Euro: Air France’s $6 million U.S. assignment (previously at Ammirati Puris Lintas here) which Euro handles globally, and Phillips Lighting, the $5-10 million lightbulb division of the electronics giant handled mainly by Messner Vetere Berger McNamee Schmetterer/Euro RSCG.
Lastly, JMC&P has added the $3 million Reily Foods account.
JMC&P Nabs $85 Mil. in Wins
