BOSTON Jager Di Paola Kemp Design has joined with Aliagroup, a shop in Mumbai, India, to form a joint venture called Geodsx to provide marketing and communications services worldwide.
The goal is to offer North American and European companies affordable access to design and digital production services. These capabilities include packaging, catalogs, documentation, collateral, Web site design, and music and sound design, as well as database applications.
"This translates into speed, value, quality and scalability for marketers faced with unprecedented pressures to get to market fast and sustain competitive advantage," said Rekha Pamani-Gulati, Geodsx managing director.
Aliagroup's clients include Unilever, Suchard and L'Oreal. JDK of Burlington, Vt., works for brands such as AOL Time Warner, Bauer Nike Hockey, Burton Snowboards and Pepsi-Cola.