BOSTON Michael Jacobs has joined ISM, an independent travel and hospitality shop here, as executive creative director. He succeeds ISM creative chief Judy Austin, who has left the agency.
Jacobs, 44, a copywriter by trade, served as svp, ecd of Digitas, San Francisco, from 1998-2001. During that tenure, he worked on the Charles Schwab business, helping to launch the client's Signature Services customer loyalty program. In 2001, he oversaw the creation of a high-profile print, direct, outdoor and interactive pro-bono campaign for Roots of Peace, a group dedicated to eradicating land mines worldwide. The subsequent "Mines to Vines" campaign garnered considerable national attention and accolades from the international diplomatic community. Jacobs had joined Digitas in 1990 (when the agency was still known as Bronner Slosberg Humphrey), and through the years he had worked on many key accounts, including American Express, Enron, Federal Express, General Motors and Disney.
Most recently, Jacobs spent a year working at indie boutique Boathouse, Dedham, Mass., on accounts such as Merrill Lynch, Sentient private jets and Upromise.
ISM (formerly Irma S. Mann, Strategic Marketing) employs about 40 staffers and added work from AmEx and the Barbados Tourism Authority last year.