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BOSTON Michael Jacobs has joined ISM, an independent travel and hospitality shop here, as executive creative director. He succeeds ISM creative chief Judy Austin, who has left the agency.
Jacobs, 44, a copywriter by trade, served as svp, ecd of Digitas, San Francisco, from 1998-2001. During that tenure, he worked on the Charles Schwab business, helping to launch the client’s Signature Services customer loyalty program. In 2001, he oversaw the creation of a high-profile print, direct, outdoor and interactive pro-bono campaign for Roots of Peace, a group dedicated to eradicating land mines worldwide.
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