LOS ANGELES -- Jack in the Box Restaurants has awarded its estimated $70 million media planning and buying account to Horizon Media, Los Angeles, sources said.
The shop overcame finalists Grey Global Group's MediaCom, Los Angeles, and Palisades Media Group in Santa Monica, Calif. in the review, sources said.
The incumbent, Carat in Los Angeles, did not participate, said sources.
Representatives for Horizon and Jack in the Box in San Diego could not immediately be reached.
Creative is handled by Secret Weapon Marketing, Santa Monica, Calif.