I've been given the honor of doing this month's

I’ve been given the honor of doing this month’s Best Spots critique. I try to stay away from critiques, because I don’t like knocking other people’s work. Let’s face it, it’s hard to sell great work, and there are about a hundred things that conspire to screw up every spot you create. That said, I watched the 14 spots they wanted me to judge. Twice. I knew I shouldn’t have done this.

The Nextel ad was the only real bright spot in a pretty disappointing lineup—a great production that was fun to watch and that made one (one) simple point that highlighted the advantage of having a Nextel push-to-talk cell phone.