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It’s not only good for kids when families watch TV together. It may also be a lot better for advertisers.
Viewers who watch TV in groups are twice as likely to remember specific ads, they change channels less, and they even notice product placement more than those who watch alone, according to research released at last week’s second annual Family Friendly Programming Forum seminar.
The findings, drawn from ongoing research by Interpublic Group’s Initiative, are part of the forum’s exploration into the evolving nature of what constitutes families and successful family-friendly programming.
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