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Georgia native and music legend Ray Charles sat down behind a studio microphone last week, starring in a series of television and radio commercials for the Georgia Lottery.
Created by Atlanta’s Austin Kelley Advertising, the new campaign’s objective is to increase awareness of the lottery’s $3.3 billion contribution to the state’s educational system since 1993.
Charles completed three 30-second TV ads and one 60-second radio spot in a single day while in Atlanta.
“I can’t believe that if a kid studies hard enough, the lottery will help pay for his college,” Charles said.
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