Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Goodmark Foods will unveil a Web site for its dried meat product, Slim Jim, to coincide with the kickoff of ESPN’s X Games, this Friday, June 20. The snack food maker, which spreads its marketing initiatives across such Generation X-oriented platforms as X Games, World Championship Wrestling and Nascar, intends to use the Web to reinforce its mix of marketing tie-ins. Slim Jim’s core demographic is males 12-17.
The Raleigh, N.C., marketer intends to spend less than $1 million for site updates and banner buys on sites including ESPN SportsZone, World Championship Wrestling and possibly Nascar.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in