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KNOWN AS
More and more Internet companies are choosing to play the name game. Here’s a short list of other online ventures that have assumed new identities in a drive for better name recognition.
¨ Mpath.com to HearMe.com. Located in Mountain View, Calif. Features live chat and other real-time voice communications.
¨ Theminingcompany.com to about.com. Located in New York. Provides extensive guides to various topic areas online.
¨ Homeshark to iOwn. Located in San Francisco. An online loan service.
¨ Tixtogo to Acteva.
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