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Custom Marketing Group, an Atlanta-based traditional marketing company for the global travel and tourism industry, has partnered with interactive network Real Media, New York, to create an online component for its advertising campaigns. The deal could signal a breakthrough of sorts for the Web, which garnered only a small portion of the $389 million spent by tourism advertisers last year, according to Competitive Media Reporting.
The first campaign to debut CMG’s online efforts, the Mexican Millennium Program, features interactive advertisements on 15 newspaper Web sites, including boston.com
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