The realms of business and academia will unite today as Worldly Information Network, New York, producer of the online financial information resource worldlyinvestor.com, will announce a strategic alliance with online investment education company Investment Challenge Corp. The Buffalo, N.Y.-based company runs investment simulations.
Worldlyinvestor.com offers analysis, commentary and reports on how global events affect investment situations. The site is free to users and ad-supported. President and CEO Lewis Gersh said the site's banner inventory usually sells out at an average CPM of $45.
On the other hand, Investment Challenge's Web-based stock market simulation has not run advertising. Users of the service, mainly high school and college students, pay a monthly fee to manage a fictional $500,000 brokerage account, using real-time market quotes, with access to online resources provided by, or linked to, Investment Challenge.
The deal calls for some of that content to now come from Worldly, while Challenges will run on the Worldly site. Ad banners on ichallenge.net will be sold by Worldly for a share of the revenue.
Just as important for Worldly is access to the college professors and business students who take part in the Challenges. "It's an excellent market for advertisers," said Tim Logan, CEO of Investment Challenge. "These are going to be the people who make the big bucks when they get out of school." --Susan Kuchinska