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A hard-to-find road in Hammersmith, outside central London, seems a strange locale in which to blaze new trails in high-tech marketing. But this shabby suburb is home to Publicis Technology, where Alex Letts, the division’s founder and chief executive officer, recently explained his shop’s goals.
“I believe, ultimately, the majority of design and creativity for communications on the Web will need to originate as part of a marketing program,” says Letts, 38. “It will come from agencies-if they wake up-or those who eat into their turf.”
Publicis Technology was until recently known as SMI Group, with billings of some $60 million.
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