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Online magazine Feed, located at www.feedmag.com, signed IBM to sponsor a three-month series about technology visionaries. IBM made a five-month commitment to run banners on the site and then have a sponsorship presence with a tag logo on the home page of the series, which runs from September to November. This is the first major content sponsorship ever to appear on Feed, which has usually involved advertisers on the site in other ways.
The first installment of the series will be on Vannevar Bush, an American army scientist who wrote a groundbreaking essay on technology in 1945 called “As We May Think.”
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