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In broadcast, networks may be on the decline, but in the online industry they continue to be all the rage.
The latest piece of evidence is a major marketing campaign that breaks today from the San Francisco-based Flycast Network. Formerly known as an automator for selling online ad space, the company adds the “Network” moniker to its name as of its repositioning. As such, Flycast is putting itself in more direct competition with companies such as New York-based DoubleClick, which reps a network of Web sites.
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