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DoubleClick, the New York-based advertising network, today released AdServer 4.0, an upgrade of the firm’s ad managing software.
The new version increases the number of ads that can be served in a given campaign from a maximum of 100 million daily to nearly one billion per day. The software upgrade also makes it easier for advertisers to place orders with DoubleClick by reducing the number of steps involved.
Company reps also claimed the new release is more customizable.
“Customers can integrate AdServer 4.0
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