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Netpulse Sponsorships
Netpulse Communications, a media network company that targets consumers through Internet-enabled exercise equipment, has inked sponsorship agreements with Reflect.com, Venus Sports and the Hollywood Stock Exchange. Reflect.com, a customized beauty site, will be a sponsor of the Netpulse Lifestyle Channel; the as-yet unlaunched Venus Sports, an Internet source of products and guidance for female athletes, will sponsor the Netpulse E-mail Channel; and the Hollywood Stock Exchange.com, an online exchange for buying and selling publicly-traded movies, stars and musical artists, will be a sponsor of the Entertainment Channel.

Atlantic Rec Inks Deal
Houston, Texas-based Bodyflash.com, a jewelry e-tailer, today announced a strategic partnership with recording company The Atlantic Group, New York. Under the terms of the agreement, Bodyflash.com will partner with Atlantic Records in a broad range of lifestyle and music marketing activities. Additionally, both companies will have featured representation on, and provide links to, each another's Web sites.

PrePub Goes Inside
Inside.com, a New York-based online entertainment and media news service set to launch this spring, purchased PrePub.com, a publishing industry news service, from literary agent Noah Lukeman. Powerful Media, which is developing Inside.com, said PrePub will lay the foundation for "Book Tracker," a site within Inside.com that will be devoted to following the progress of books from purchase through publication and film rights