Organic Wins Nike Biz
Organic Online, San Francisco, has been named interactive agency of record by Nike, Beaverton, Ore., without a formal review. The Communicade agency will develop a "structure that allows for outside partners," said Organic. No partners, in technological or creative fields, have yet been named.
CNN's Traffic Boost
Media around the world saw huge boosts in audiences as they covered the news of Princess Diana's death over Labor Day weekend. It was no different online. CNN Interactive reported a three-day total of 23.3 million page views starting Aug. 31, compared to its usual traffic of 39 million page views per week.
Gap's Virtual Fashion
The Gap unveiled a virtual product launch last week for its new finger polish line, Gap Colors. Dubbed e-nails, users sampled shades within gap.com. The Gap intends to introduce a new fragrance, Gap Blue, later this month with a similar virtual launch.
DoubleClick Exec Out
David Henderson, vp, North American ad sales for DoubleClick, was terminated on Wednesday for undisclosed reasons, according to Kevin Ryan, president of DoubleClick. Henderson had been with DoubleClick since its launch in early 1996 and helped take the company to a leading position in online advertising sales.