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Incentives From Yahoo
Today, Yahoo will launch a section on its Visa Shopping Guide for consumers participating in ClickRewards, an incentive program by Netcentives, San Francisco. At the site, shoppers can redeem ClickPoints for frequent flier miles or merchandise. ClickPoints can be earned through transactions on the sites of Macy’s, Microsoft Network and Broderbund.
IAB Grows Abroad
At last week’s biannual meeting of the Internet Advertising Bureau, the organization announced details of its international expansion plans, including the opening of offices in Germany and Canada.
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