Affiliate Program Set
Weather Services International, a real-time weather data and forecasting service based in Billerica, Mass., today launched its Intellicast.com Affiliate Program, providing free national and local weather content directly to local TV stations' Web sites.
Flash 4 and G2 Combine
RealNetworks, Inc., of Seattle, a provider of rich media applications such as RealPlayer, has joined with San Francisco-based Macromedia to integrate Macromedia's Flash 4 Player technology and the RealSystem G2. The companies say the combined technology will allow broadcasters to deliver full-screen, broadband content and interactive advertising capability.
InfoBeat, Mongo Join Up
InfoBeat, a Denver-based free personalized news and entertainment e-mail service with over 2.5 million users, has announced an agreement with MongoMusic, of Redwood Shores, Calif., to launch InfoBeat Radio, which will utilize MongoMusic's RadioMongo Web-based music player. The player will be embedded into the InfoBeat Music newsletter e-mailed to subscribers five days a week.
Bepaid Taps SR+P
Bepaid.com, an online media service that pays users to view relevant advertising, has tapped Stein Rogan + Partners for a $15 million online and offline advertising campaign to begin in July. The agency, part of the Bozell Group unit of True North Communications, was awarded the job after a competitive review. Campaign goals, said SR+P, are to drive downloads of the Bepaid client, which it says already total more than 800,000 with no advertising support, as well as to establish the venue among the advertising and marketing community