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Evian, the French bottled-water brand, has again tapped New York-based interactive shop Cythere to infuse the L’original section of its 2-year-old consumer Web site with a new Gen Y focus on music, extreme sports and entertainment.
“We wanted to add more depth and interactivity to evian.com,” explained Michael Neuwirth, corporate communications director for Great Brands of Europe, Evian’s importer and marketer. “And we wanted to do that in a targeted way that’s more appropriate and more tailored to a young user.”
To do that, Cythere, which created the original brand site, has added more Gen Y-targeted content to the site, which will relaunch this week.
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