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Los Angeles-based Internet marketing company CoPort Technologies today launched Carebar, a desktop resource bar that offers services to consumers while benefiting nonprofit organizations. The fundraising tool strays from traditional offline gift-gathering tactics, such as candy sales and car washes, as well as online efforts, such as partnering with shopping sites that promise a pledge with every purchase or asking for direct donations on the charity’s site.
Nonprofits that adopt the resource bar will encourage supporters to enroll by downloading Carebar from www.carebar.org,
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