IQ News: Continental Tries New Route With Blue Marble

Continental Airlines is planning a departure from its current online strategy and has named Blue Marble ACG to take it to the next level.
A client of Blue Marble sister agency N.W. Ayer, Continental began a review process last spring, though it never heard presentations from other shops, according to John Fish, director of electronic product marketing at Houston-based Continental. OnRamp, New York, and T1 Media, Houston, previously handled elements of Continental’s Web site.
As the airline’s first interactive agency of record, Blue Marble will focus primarily on Continental’s “online branding strategy.”