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Low-Speed Option
By Ann Mack–To remedy problems such as site slowness and inaccessibility, boo.com, the global e-commerce fashion network, unveiled two versions of its site this month.
By offering high- and low-bandwidth versions, boo.com hopes to improve accessibility without sacrificing the cutting-edge technology the site prides itself on, said Ernst Malmsten, co-founder and CEO.
The high-bandwidth or “hi-fi” model replicates the original with its Flash and 3-D technology and spin and zoom tools, which enable consumers to view every angle of the urban sports gear close up.
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