IQ News: bits


New York-based, has selected ad agency Mad Dogs and Englishmen, also New York,
to help grow brand awareness for the workplace network and establish its position in the career marketplace.

Reston,Va.-based CareerBuilder, a provider of targeted interactive recruiting on the Web, has agreed to provide career search tools for media news and information source Media Central and marketing, public relations and advertising source MarketingClick, both divisions of Kansas City, Mo.-based IndustryClick.

Philadelphia financial institution Bryn Mawr Trust Company has selected Kingswood Interactive, the new media division of Ardmore, Pa.-based Backe Communications, to design and develop its Web site.

Internet promotions company, New York, has changed its name to, to reflect the company's growth in the online promo sector.

North Hollywood-Calif.-based has agreed to be the exclusive provider of news, entertainment, sports and family content to Austin, Texas-based Netpliance. The agreement calls for's branded content sites, including, and to provide content for several areas within i-opener, Netpliance's consumer Internet appliance.

Santa Monica, Calif.-based, Inc., a provider of syndicated online financial content, has launced its new Web site,, a non-fee based and advertiser-free financial information source.

Montpelier, Vt.-based, the only Webcaster licensed by the Recording Industry Association of America, announced a franchise agreement with United Arab Emirates' Abu Dhabi-based, a company dedicated to taking Middle Eastern culture and music out into the world. The agreement represents the first of what is expected to grow into 20 franchises globally that will allow each partner to tap into the massive music database of musicmusicmusic, according to CEO Wolfgang Spegg