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Personify, San Francisco, provider of interactive marketing software and services, announced the launch of its Interactive Partner Program, which will work with interactive firms to develop custom applications for clients. The program's first partners are Adjacency, EchoLink Interactive, Lot21, Mediasmith, SF Interactive and USWeb/CKS.

-After months of speculation, Internet roll-up company iXL, Atlanta, has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its common stock. The offering will be made through an underwriting group, with Merrill Lynch & Co. and Donaldson, Lufkin & Jenrette as joint book-running managers, along with BancBoston Robertson Stephens and NationsBanc Montgomery Securities as co-managers.

-America Online, Dulles, Va., has selected CNet, San Francisco, to be the exclusive provider of computer hardware and software buying guides for its AOL service and AOL.com, as well as the primary provider of computing buying guides on CompuServe and AOL's Digital City. The new AOL/CNet buying guides will also be available on certain AOL international services. In addition, CNet will initially be the exclusive provider of free-to-download software on AOL.com.

-Online database marketing company nineCo, Boston, has signed Dell Computers, Round Rock, Texas, and Hasbro Interactive, Beverly, Mass., as advertisers on its Gamesville.com game show property. Hasbro will market its e-mail games as sponsor of the HTML version of the Gamesville Times, nineCo's e-mail newsletter. Dell will advertise on Gamesville.com with ads including nineCo's "e-mercials," banners and pop-ups.

-Menlo Park, Calif.-based eFax.com last week launched a free consumer service allowing faxes to be sent via e-mail. Users who register on the efax.com site receive an eFax.com number, through which documents are converted to digital form, compressed and password protected and forwarded to e-mail addresses for downloads. They are opened like regular e-mail attachments.

-Web directory LookSmart, San Francisco, announced that Microsoft, Redmond, Wash., will utilize its service on its MSN network of Internet services. LookSmart offers search capabilities in more than
65 U.S. markets.