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Adsmart, an interactive advertising network in Andover, Mass., has launched a business-to-business online network to handle the online advertising needs of this rapidly growing market sector. The service is a natural extension of Adsmart›s business-to-consumer network of 375 sites.
Annual online b-to-b ad spending is expected to reach $2.6 billion in 2002, up from $290 million in 1998; b-to-b e-commerce likely will soar from $109 million in 1998 to $1.3 trillion in 2003, according to Cambridge, Mass.-based
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