Thingworld Snags WWF Deal
Thingworld.com (formerly Parable Software), Newton, Mass., announced an exclusive two-year relationship with the World Wrestling Federation, Stamford, Conn. Thingworld's branded multimedia product will be integrated into all of the WWF's online efforts, including its commerce, pay-per-view and membership offerings on its main Web site.
HotBot Helps Users Do Taxes
Lycos Network search site HotBot, San Francisco, introduced the HotBot Tax Guide, a consumer resource for locating and downloading official federal and state tax forms, plus tips and expert advice and book recommendations. The area was developed as a user benefit and is sponsored by SecureTax.com, Macon, Ga.
Cybergold Forms Community
Online rewards company Cybergold, Berkeley, Calif., today will launch its new Earn & Spend Community where consumers can earn cash online and use it to purchase digital content, including MP3 files, music, articles, maps, software and other works priced as low as 25 cents. Merchants include 2nd Story Software, iDeal and RI Soft Systems.
Bargain Hunting Joins Sidewalk
Microsoft, Redmond, Wash., has acquired CompareNet, San Francisco, an online comparison-shopping service. CompareNet will be incorporated into the MSN Sidewalk online guide.
New Features for Net.Genesis
Net.Genesis, Cambridge, Mass., today announced its net.Instrument module. The module gives users of its flagship e-business analysis software, net.Analysis, the ability to correlate online visitor behavior with enterprise data from external sources, such as registrations and customer history