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Paul Rasmussen has been named chief executive officer of MicroMass Communications, Raleigh, N.C. He was president and CEO of Beame & Whiteside Software, Raleigh, N.C. CNET’s Snap Online, San Francisco, added Kathryn Croasdaile as vice president, channel development; Julie Welch as vp, marketing; and Julie Krumholz as regional advertising sales director, East Coast. Croasdaile was regional manager, strategic partnerships, CompuServe, Columbus, Ohio; Welch was vp of marketing at Fabrik Communications, San Francisco; Krumholz worked in sales at Vanity Fair, Allure and Newsweek Warner Bros.
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