Rafe Needleman, former editor of CNET.com, San Francisco, has been named editorial director of The Red Herring's events division. . . TheGlobe.com, New York, has appointed Will Margiloff national ad sales director. He had been East Coast sales director at 24/7 Media, New York. . . At 24/7 Media, Stephen McCoy has joined as vice president, sponsorships and syndications. Previously, he was marketing director at News America Digital Publishing, New York. Leslie Howard was named vp, marketing director at 24/7. She had been vp, measurement and analysis, at K2 Design, New York. . . Pappas MacDonnell, Southport, Conn., has named Jason Richard interactive producer.