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Hollywood Online, Santa Monica, Calif., has hired two new employees: David Safran was named senior vice president of advertising sales, moving from the same position at the Classic Sports Network, New York. Evan Gsell joins as vice president of business affairs; he was director of business affairs for NBC Interactive, New York David Brunel has been named CEO of Cinebase Software, Los Angeles; he was COO of Ardent Software, Westboro, Mass. Cinebase also tapped former broadcast consultant Bill Harris as vice president of marketing As part of a company reorganization, SF Interactive, San Francisco, has changed the titles of some key executives: former partner Bruce Carlisle becomes president and CEO; partner Alejandro Levins becomes COO and CFO.