Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
How does an agency reinvent a venerable supermarket brand in the face of bigger, price-focused rivals such as Costco and Sam’s Club? That’s the challenge before Interpublic Group’s Lowe, which has been tapped by The Great Atlantic & Pacific Co. to handle creative and media duties for five of its brands.
Lowe, which landed the account this month after a review, will handle traditional advertising and also help the Montvale, N.J., client redesign its stores and signage, and create templates for sales circulars and direct mail, agency executives said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in