Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Teams from two holding companies—WPP Group and Interpublic Group—have advanced in Dell’s global marketing services review, with final presentations slated for mid-October, sources said.
Revenue on the global account, which includes advertising, digital, direct marketing and media duties, is estimated at $100 million. Dell spends approximately $700 million annually in global measured media.
IPG has put forth a collection of agencies representing different disciplines, while WPP is offering to create a dedicated unit made up of individuals from different disciplines, said sources.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in