Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON The Ad Council and rich-media firm Interpolls have partnered to create a campaign designed to combat underage drinking.
Targeted at parents of children 11-15, the interactive campaign debuted Dec. 25 on MSNBC.com as a roadblock to encourage parents of teens to speak with their children early and often about the negative effects of alcohol.
The work is an extension of the Ad Council and the Substance Abuse and Mental Health Services Administration’s (Samhsa’s) Underage Drinking Prevention public service campaign, which bowed in October 2005.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in