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LOS ANGELES — Fifteen-year incumbent Initiative Media North America has withdrawn from the estimated $500 million-plus Walt Disney Co. review and the studio is expected to name Starcom as its new agency, sources said. Interpublic Group of Cos.’ Initiative, L.A.; Bcom3’s Starcom, Chicago; and Publicis and Cordiant-owned Zenith Media, New York, were the finalists.
Disney declined to comment on the status of its review beyond reaffirming that no decision has been reached. “When we have an announcement, we’ll let you know,” said a representative of the entertainment giant.
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