Initiative Media North America C

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Billings, estimated revenue rose 13% to $7.1 billion and $228 million, respectively. Had twice the staff, only two-thirds the revenue of MindShare, the next-biggest shop in terms of employees. Much of boost from parent IPG’s first-quarter merger with The Botway Group, bringing $700 million in billings. Also added business from Campbell-Ewald, other sister IPG shops. Big gain at end of year: $100 million Sun Microsystems, won without competitive pitch. Lost $200 million in tech billings due to dot-com fallout.

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