Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Initiative Media Worldwide is expected to pick up buying duties for FCB following The Interpublic Group of Cos. acquisition of True North.
The FCB liaison, which will include the absorption of FCB sister TN Media into Initiative, will make IPG’s media network the largest buyer in America. The move will bring in an estimated $5 billion, pushing Initiative to more than $10 billion in domestic billings. That vaults it past the top shop, WPP’s MindShare, which claims about $8 billion in U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in