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The first work for Infiniti’s long-awaited G35 sport coupe will seek to position the upscale entry as a mid-size performance car for men who have a lifelong passion for speed.
Two TV spots from TBWA\Chiat\Day in Playa del Rey, Calif., are set to break as the G35 coupe hits showrooms on Nov. 4. Spending on the effort was not disclosed, but sources said it is expected to exceed $30 million. The Gardena, Calif., automaker spent $110 million on advertising last year and $80 million through July of this year, according to CMR.
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