Inferno to Unify Morrison's Brand Message

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ATLANTA Morrison Homes has chosen Inferno without a formal review to develop a corporate image campaign, the agency said.

The Memphis, Tenn., shop will create marketing communications for the Alpharetta, Ga.-based home builder involving employee newsletters, collateral pieces and external messages directed at customers and partners. Dan O’Brien, agency partner and creative director, said the campaign is in the conceptual stages, but there are plans to launch some work, including a redesigned Web site, in early 2004.

Morrison



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