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NEW YORK-The Pep Boys Indy Racing League’s first TV spots offer up brief comic character studies of drivers when they’re not chasing a checkered flag. Billings are nearly $10 million.
Four branding spots from Wieden & Kennedy broke this month, and 10 more are due, plus local TV, print and radio in support.
“We tried to base as much as we could off the vibe we got from the drivers,” said Chuck McBride, creative director at the Portland, Ore.,
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